04.21.20 Emily White & Bryan Wolf (Roads Rivers & Trails) focus on community to work through pandemic challenges

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Roads Rivers and Trails is a leading edge specialty outdoor shop in Milford, Ohio, whose commitment to community is carrying them through the pandemic shutdown, both emotionally and fiscally. RRT is both supporting their business neighbors (by helping found a community hub at www.milford-strong.com) as well as engaging current and new customers through lighthearted social media engagements like virtual happy hours, trivia nights, zoom presentations and even a date night. “The lasting relationships we are building through this has been amazing. Any relief we can be that reminds you of favorite moments … that’s really what we’re trying to do.” 

LINK: Roads Rivers and Trails

#Smallwins

#IfYouCantShopLocalShopSmall

#indieretail

LINK: all episodes, Outdoor States podcast

Theme music by Chicky Stoltz

04.17.20 Stuart Levine of Ramsey Outdoors finds small retail win in 'being discovered' by national e-commerce audience

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Ramsey Outdoors is a 67-year old outdoor store with two storefronts in New Jersey, a refreshingly outdoorsy location amidst one of the nation’s larger urban areas. Despite the stores being closed for normal walk-in business, Stuart Levine and his team have bolstered their e-commerce abilities with the addition of live chat and expert advice. As his stores began to reach out more online, Levine has noted a distinct traffic bump not just in usual local customers but also in people from throughout the country who are embracing the idea of “If you can’t shop local, shop small”.  “People just want to help out,” says Levine. “Obviously, we’re getting more from the northeast, but we are definitely getting sales from the rest of the country.”

https://ramseyoutdoor.com/

#Smallwins

#indieretail

LINK: all episodes, Outdoor States podcast

Theme music by Chicky Stoltz

04.16.20 Bill Bartee of Jesse Brown's Outdoors (NC) talks about some 'small wins' in specialty retail's new normal

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Jesse Brown’s Outdoors, an independent specialty outdoor retailer in Charlotte, NC, is officially closed. But to stay busy, stay connected and stay relevant during this pandemic spring, the store’s owners have honed in on a new tactic, Facebook Live daily sales. Scheduled three times a day (11 am, 1 pm, 3 pm), the sales are not only showing the store's personality as well as the personality of their product … They’re also creating revenue. The new tactic is a true learning experience, but a positive one. "We have called this ‘falling forward’,” said Bill Bartee of Jesse Brown’s. “It is by no means a normal work day or a normal work week, but it’s something. And we’ve had successful days.”

This the first podcast in a series of interviews with specialty outdoor retailers about some small successes they’re having in the midst of great challenges presented by the coronavirus pandemic.

#BigPivot #SmallWins #ShopLocal #IfYouCan’tShopLocal,ShopSmall

https://jessebrowns.com/

https://www.facebook.com/JesseBrownsCLT/

LINK: all episodes, Outdoor States podcast

Theme music by Chicky Stoltz

04.10.20 Steve Kropf on DPS Skis and their team effort to create protective medical face shields

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DPS Skis, an innovative ski manufacturer in Salt Lake City, is leading a team effort of outdoor companies to make and distribute medical grade face shields. With the support of Petzl, Goal Zero and Eastman, the DPS team of engineers and hardcore skiers have found a new passion in the national effort to protect frontline health care workers.

This is the FOURTH in a series of podcast interviews with small outdoor industry manufacturers who are pivoting to stay open, to stay busy and to join the effort to stop the spread of the novel coronavirus.


LINK: DPS Skis

LINK: Outdoor States series / “The Big Pivot”

Theme music by Chicky Stoltz

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04.09.20 Sam Hooper of Vermont Glove helps build a statewide sewing network to fill need for PPE

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Up until a couple months ago, Sam Hooper was overseeing ‘normal business’ at Vermont Glove, a family-owned work glove manufacturer in the rising outdoor town of Randolph, Vermont. With the onset of the coronavirus pandemic, Sam and his operation made the big pivot to start building protective masks for front-line healthcare workers. As orders poured in, the Vermont Glove team created a statewide network of 80 sewing enthusiasts to help fill the rising demand.  

This is the THIRD in a series of podcast interviews with small outdoor industry manufacturers who are pivoting to stay open, to stay busy and to join the effort to stop the spread of the novel coronavirus.


LINK: Vermont Glove

LINK: Outdoor States series / “The Big Pivot”

Theme music by Chicky Stoltz

04.07.20 Gina Thorsen of Stormy Kromer answers the call for PPE

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Gina Thorsen is the president of Stormy Kromer, an iconic hat and apparel manufacturer in Ironwood, Michigan. Like many manufacturers who were shuttered by “shelter at home” orders, Stormy Kromer had halted production a few weeks ago. But then, the phone began to ring with requests from hospitals and medical facilities in dire need of personal protective equipment (PPE).

This is the SECOND in a series of podcast interviews with small outdoor industry manufacturers who are pivoting to stay open, to stay busy and to join the effort to stop the spread of the novel coronavirus.

LINK: Stormy Kromer
LINK: Outdoor States Podcast Series: “The Big Pivot”

Theme music by Chicky Stoltz

04.04.20 VANCOUVER, BC - Alan Yiu of Westcomb dives into the creation of performance fabric hospital gowns

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Alan Yiu, a prominent designer and small manufacturer of performance apparel in Vancouver, BC., has plunged headfirst into the personal protective equipment (PPE) shortage for health care workers. Step one was posting on LinkedIn some thoughts and prototypes of hospital gowns made out of Polartec and eVent scraps in his factory. Step two was waiting for the response … and it came.

This is the first in a series of podcast interviews with small outdoor industry manufacturers who are pivoting to stay open, to stay busy and to join the effort to stop the spread of the novel coronavirus.

LINK : Westcomb Outerwear

LINK: Outdoor States Podcast Series: “The Big Pivot”

Theme music by Chicky Stoltz

11.15.19 NEW MEXICO AND ... YES ... THAT AXIE NAVAS >> Former Outside magazine editor takes new role as state outdoor recreation director

For the last five years, Axie Navas has worked to grow the digital media offerings of Outside Magazine, a Santa Fe-based media titan in the outdoor industry. This month, Axie steps into a new job, and a new career, as the first outdoor recreation director for the State of New Mexico’s first outdoor recreation office.

Helpful links:

Outdoor Economics Conference in Silver City, NM (LINK)

New Mexico names former Outside editor as OREC director (SNEWS, LINK)

Opportunities abound for New Mexico's outdoor business (SNEWS, LINK)

New Mexico signs on to bolster outdoor recreation industry (AP, LINK)

Five New States Sign Outdoor Recreation Industry's 'Confluence Accords' (KUER, LINK)

The New Mexico Economic Development Department has named 15 people to serve on the advisory panel for the Outdoor Recreation Division. (Grant County Beat, LINK)


05.31.19 THE RISE OF STATE 'BACKPACK TAXES' (and a little about tariffs) with Amy Roberts of Outdoor Industry Association

Subscribe to Outdoor States Podcast on iTunes.

Theme music by Chicky Stoltz

"Is it a lack of funding? Or a lack of priorities?”

“Is the rise of State (“backpack tax” proposals) compensating for a lack of leadership on outdoor funding at the national level?”

“Can the LWCF truly take care of all the funding requests out there for recreation, conservation and stewardship?”

This spring, after Washington state legislators rolled out a proposal for a tax increase on outdoor products (HB2122), outdoor industry companies and retailers in the state rallied to oppose the measure. Known as a “backpack tax,” this targeted fundraising tool has emerged at the state level in the past, but in the current climate of proposed tariff increases and other economic challenges, there’s never been a better time to get a little more educated about the issue.  Amy Roberts, executive director of Outdoor Industry Association, goes deep on the topic in this interview, providing both background and anticipated outcomes.

Helpful links:

What is an Excise Tax (LINK)

What is a Tariff (LINK)

Dingell-Johnson Act (LINK)

Pittman-Robertson Federal Aid in Wildlife Restoration Act (LINK)

OIA: Oppose Washington Excise Tax on Outdoor Gear (LINK)

Conservation Northwest: Support Washington HB 2122 (LINK)

Georgia Outdoor Stewardship Act (LINK)

Oregon’s Bicycle Excise Tax (LINK)

05.02.19 FRESH TRACKS LEADERSHIP with Juan Martinez and Martin LeBlanc

Subscribe to Outdoor States Podcast on iTunes.

Theme music by Chicky Stoltz

"How do we empower a generation of culturally diverse leaders?  By bringing them together, inviting them to find the common ground in the outdoors, and letting them tell us what it means to be an active citizen.” Juan Martinez is the director of strategic partnerships for the Children and Nature Network, and Youth and Community Leadership Fellow for the Center for Native American Youth at The Aspen Institute. Martin LeBlanc is the principal of LBC Action and a senior advisor for the Children and Nature Network. Together, the two are primary engines behind Fresh Tracks — a program of the Center for Native American Youth at The Aspen Institute — which launched in 2015 following a call from President Obama for bold new programs that use the outdoors to broaden horizons for young Americans facing persistent opportunity gaps.


LINK: MAY 2019 / International Conference of Children and Nature Network

LINK: Children and Nature Network

LINK; Last Child in the Woods

Center for Native American Youth / Aspen Institute

Natural Leaders Network

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04.26.19 VERMONT 'outdoor rec friendly' grant program inspires $1.7 million in requests and announces first winners of $100k in grants

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Theme music by Chicky Stoltz

As two of the primary organizational forces supporting the Vermont Outdoor Recreation Economic Collaborative, Jessica Savage and Becca Washburn had a huge part in launching the 2019 VOREC "outdoor recreation friendly" community grant program. The VOREC grant received more than $1.7 million in requests in its debut season, and will apply $100,000 this spring and summer to support the growing recreation economies in Randolph and Newport, Vt.

LINK: What is VOREC?

LINK: VOREC grant program

LINK: Randolph (VT) wins $65k grant for outdoor recreation

LINK: Randolph/Rochester Area Sport Trail Alliance (RASTA)

LINK: Newport (VT) wins $35k grant for outdoor recreation

04.11.19 NORTH CAROLINA wins $1.8 million grant to expand outdoor industry in region

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Theme music by Chicky Stoltz

Noah Wilson is one of Western North Carolina's leading outdoor recreation economy advocates, and was a key player in the region's successful efforts to win a $1.8 million Appalachian Regional Commission/POWER grant, which will go toward expanding the outdoor industry and related jobs in the region. His work in outdoor industry organizing began with a formative role in the creation of the Outdoor Gear Builders of Western North Carolina, and will continue as one of the lead implementers of the broad-based initiatives funded by the ARC/POWER grant.

He’s also a proponent of “regenerative economic development.” And here’s what that means, in Noah’s own words”

“Regenerative economic development is rooted in two ideas. The first is that nature often heals things stronger after they've been fractured, than they could ever have been if they stayed whole. If you break a bone, it heals back stronger after it's broken. And indeed, we have micro-fractures in our bones all the time, just like we have small muscle tears whenever we get a good workout, and that's what makes you able to lift more or run farther next time. Our bodies, and similarly, our ecosystems, need disruption, need to be broken a little bit, if they're going to develop. That's why so many ecosystems in our world were literally built to rely on periodic fires, or floods, or mass migrations of hungry herbivores. Getting broken a little bit makes them healthier in the long run.

Which brings us to the second idea: What is humanity's ecological niche? What's our role in the environment?  Our role is in many ways to be stewards of the land; to literally work in partnership with our places to make them more abundant. Sometimes that means starting a fire, or flooding a field. But it also means being able to bring in new partner organisms and materials, and to help fight off invasive species and pathogens. We have a unique capacity as a species to consciously shape our environments to be better able to nourish both human life, and the larger ecosystems that we're all a part of. 

When we practice regenerative economic development, that's what we're working to do; not to try and return to some idyllic past, but to help consciously steward the ecosystem through it's regrowth phase.

We're working to regenerate communities which have gone through the trauma of a socioeconomic fracture, and that process needs conscious effort. After a big break, you need to set a broken bone correctly if it's going to heal stronger. But if we do our work right, which is to help realign those pieces, coordinate the care, and bring in new resources and organizations to grow into and around those fractures, then we can weave together a more diverse and resilient economy and human community, that is serving its ecological niche by working in partnership with the land, to create abundance for all. 

And bringing it back to outdoor recreation: I firmly believe that getting outside and spending time in nature keeps people in relationship with their places. It helps them appreciate what makes their homes special, and inspires them to be better stewards of their land and community. It even helps people deal with their own traumas, which is why a lot of people turn to wilderness and the outdoors when trying to fix their own fractures, whether that be a nervous breakdown or high blood pressure or a substance abuse disorder. That's why it's a critical part of economic regeneration; it helps bring in new resources through things like new business development, tourism, jobs in land management or trail building or gear manufacturing. But it also helps people be better stewards and champions for their own health, and that of their human and natural communities."

LINK: Emergent Opportunities (Noah Wilson)

LINK: Full list of 2018 ARC/Power Grant recipients.

LINK: Outdoor Gear Builders of WNC

LINK: Mountain Biz Works press release

LINK: Wikipedia entry on Appalachian Regional Commision

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12.20.18 WASHINGTON eyes education, climate as opportunities for outdoor recreation movement

In Washington state, Jon Snyder is the Senior Policy Advisor to Gov. Jay Inslee. He’s also a former journalist, music fan, and all-around fascinating guy.

Key links from the interview:

2014 Blue Ribbon Parks & Outdoor Recreation Task Force Report

Big Tent Outdoor Recreation Coalition

No Child Left Inside

Nirvana Discography

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Theme music by Chicky Stoltz

Subscribe to Outdoor States Podcast on iTunes.

12.19.18 UTAH hits full stride after five years

From the celebrated ‘case study success’ of Ogden to a $5 million annual Outdoor Recreation Grant, the state of Utah is making the most of their Office of Outdoor Recreation … which was the first in the country in 2013.

Tom Adams is the office’s director, and brings a lifetime of outdoor experience to the role, from work as a ski instructor and horsepacking guide to an 8 year stint with Petzl.

Links from the episode:

OIA Case Study: Ogden, Utah

Utah Outdoor Recreation Grant

Utah Outdoor Summit

Utah State University, Outdoor Product Design and Development

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Theme music by Chicky Stoltz

Subscribe to Outdoor States Podcast on iTunes.

12.11.18 NEW MEXICO hones in on economics of National Monuments

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Jeff Steinborn is the Southern New Mexico Director of New Mexico Wild. As the Southern New Mexico Director for New Mexico Wild, Jeff helped establish the successful campaign to protect the Organ Mountains-Desert Peaks National Monument. After serving for eight years in the New Mexico House of Representatives Jeff was elected to the New Mexico Senate in 2016. He is also a primary organizer of the Outdoor Economics Conference, and a leading advocate for an office of Outdoor Recreation in New Mexico.

Links discussed in this podcast:

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Theme music by Chicky Stoltz

Subscribe to Outdoor States Podcast on iTunes.

12.06.18 The Duluth outdoor miracle: a city's reinvention

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Hansi Johnson’s current position with the Minnesota Land Trust is focused on helping the City of Duluth re-envision how it uses more than 11,000 acres of open space in the City limits. The work centers on the idea of using destination class outdoor recreation to turn these un-used spaces into life changing recreational experiences for the people who live and also visit Duluth. The core idea being creating a better quality of life for those who live here and for those who may want to live here in the future.  It also comes with a recent commitment of $20 million … and the support of numerous activity based organizations (ski, bike, hike, climb and paddle) which honed in on working to make Duluth an even better place to live, through celebrating its open space versus apologize for it. 

A couple links from the interview:

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Theme music by Chicky Stoltz

Subscribe to Outdoor States Podcast on iTunes.

11.29.18 Michigan flexes their outdoor muscle

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Marc Miller is the Outdoor Recreation Industry and Regional Initiatives Deputy at Michigan Department of Natural Resources. A natural resources professional and conservationist, Marc’s role is focused on working to improve public engagement and collaboration with stakeholders, including the outdoor recreation industry and local officials and communities. Marc previously served as the Director of the Illinois DNR for six years, bringing a strong conservation ethic, inclusiveness, professionalism, and science-based decision making to the agency.

LINK: Michigan Outdoor Recreation Industry

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Theme music by Chicky Stoltz

Subscribe to Outdoor States Podcast on iTunes.

11.15.18 Oregon brings in the A-team for outdoor office

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Cailin O’Brien-Feeney is Oregon’s new Office of Outdoor Recreation director. Previously, he was an active force in the outdoor recreation movement nationwide, working as the State and Local Policy Manager for Outdoor Industry Association. At the OIA, Cailin worked with governors, legislators, and agencies across the country to improve access to outdoor recreation opportunities, increase economic benefits, and promote establishment of Offices of Outdoor Recreation in other states.

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Theme music by Chicky Stoltz

Subscribe to Outdoor States Podcast on iTunes.

11.12.28 Wyoming goes big with outdoor plans

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Directly responsible for management and leadership of Wyoming Parks, Historic Sites and Trails Division of the Department of State Parks and Cultural Resources, DOMENIC BRAVO oversees 40 state park/historic units, many federal recreational grants and the snowmobile/ORV program. In this position, Bravo provides policy direction and prioritizes the $28 million budget for the agency, including the field staff, presents items to the Commission for their consideration and develops and presents legislative initiatives through the Governor’s office to the legislature. Bravo also serves as state liaison for state’s land and water conservation program and maintains working relationships with a variety of partners and interest groups, including the tourism industry.

LINK: Wyoming Outdoor

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Theme music by Chicky Stoltz

Subscribe to Outdoor States Podcast on iTunes.