Ramsey Outdoors is a 67-year old outdoor store with two storefronts in New Jersey, a refreshingly outdoorsy location amidst one of the nation’s larger urban areas. Despite the stores being closed for normal walk-in business, Stuart Levine and his team have bolstered their e-commerce abilities with the addition of live chat and expert advice. As his stores began to reach out more online, Levine has noted a distinct traffic bump not just in usual local customers but also in people from throughout the country who are embracing the idea of “If you can’t shop local, shop small”. “People just want to help out,” says Levine. “Obviously, we’re getting more from the northeast, but we are definitely getting sales from the rest of the country.”
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