Roads Rivers and Trails is a leading edge specialty outdoor shop in Milford, Ohio, whose commitment to community is carrying them through the pandemic shutdown, both emotionally and fiscally. RRT is both supporting their business neighbors (by helping found a community hub at www.milford-strong.com) as well as engaging current and new customers through lighthearted social media engagements like virtual happy hours, trivia nights, zoom presentations and even a date night. “The lasting relationships we are building through this has been amazing. Any relief we can be that reminds you of favorite moments … that’s really what we’re trying to do.”
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